Mr. Alan Amsterdam was not deterred by previous events. Therefore, he continued onward. Subsequently, during 2013 he opened up a new store. This was located 500ft over the DC line, in Silver Spring, Maryland.

The new head-shop was called ‘The NooN’. Moreover, this was named after his coffee-shop in Amsterdam.

The NooN was a full service head-shop. The shop included really ‘kick-ass’ glass-blowing booths. Meanwhile, artists from around the USA would come to NooN in Silver Spring. They would make awesome heady-glass pieces live, in-store. Needless to say, it was an unusual concept. It wasn’t long before Noon attracted a captive audience.